Are you a beginner photographer and want to make a career in product photography?
Well, product photography refers to the product images that are for sale. You can see product photography everywhere you look and go. The product photography industry is vast, and there are a lot of opportunities for you there.
Before you start shooting for a big brand or start freelancing, you need to keep some rules in mind. Once you know the rules, you can use your skills and bring something new to the table.
Read on!
What is product photography?
Product photography is taking pictures using various techniques to present products accurately and attractively. It can be white background, studio photography or lifestyle.
Generally, e-commerce brands use product photography to promote their products. You can see them featured online, in catalogues, in stores, and in many places.
Professional product photography helps customers choose your products over competing products.
Why is product photography important?
Product photography is essential for any e-commerce business or any business. According to a survey, more than 21% of the population of the world buy online. This vast number of people believe that image quality is a significant element in online sales.
Good photoshoots can help you build an image of your brand and increase the credibility of the product. Customers can easily find the product and compare it with the other product online. It provides customers with multiple, high-quality product images. Good quality photographs allow customers to experience the product virtually. It also helps customers choose your products over competing products.
Thus, the better the image quality of the product, the higher the conversion of product sales.
What are the benefits of product photography?
Professional product photography allows a lot of benefits to you or your company. If product photography executed well:
- It helps you build a solid identity of your brand.
- It helps you to earn customers’ trust.
- It can help you to reach mobile audiences.
- It will help you grab customer mood.
- It will help you cut through the noise.
- It will help you to boost your sales.
What equipment will you need to start product photography?
Taking products photoshoots can be exciting for people who have previous experience. But it can be not very clear for newcomers. Photography gear is considered the heart of photography.
As a newbie, you shouldn’t spend too much money on buying high-tech equipment. You will need a few things for this setup.
Here is the list of what you’re going to need:
- A camera.
- A tripod.
- A white background.
- White bounce cards made of foam board.
- A table.
- Tape.
- The right room.
10 different types of product photography
Product photography is essential for any business. Anyone shopping online will want to see how the products look on another person or a different scenario.
Quality product images are the driving force behind customer engagement, sale conversions retention. And also provides overall customer lifetime value. You can achieve all this by following ten different types of product photography.
1. Individual product photography
In this type of photography, one image contains one product. Taking individual product photographs with a professional would require a lot of money. You should use this style in product photoshoots:
- to upsell,
- to provide context,
- to show-feature the entire collection, or
- to highlight style.
2. Close up photography
This type of photography is used to capture specific details and textures of the photographed item. It is a great way to set a client’s expectations when selling products online. Close up images are widely used for:
- Jewellery product photography
- In the premium segment for antiques and vintage online stores.
- When selling a used product online.
3. Scale photography
Creating scales in photographs helps the customer to find out how big or small the product is. It allows customers to see how the product will look on them and how they can use it.
4. 360-degree photography
This type of photography allows customers to experience the product virtually. Generally, companies use 360-degree images on premium products. Using 360-degree photography helps to resonate with the customer.
You can use 360-degree photography in taking images of:
- Jewellery pieces,
- Premium accessories, such as shoes.
- Interior designing.
5. Studio product photography
Some products require specific types of photography to capture precise details and textures. You can take images of this product in the studio. Taking pictures in the studio gives you total control of everything.
6. Product photos on a white background
It makes the product to be the sole focus of the image. The white background helps create crisp, sharp shots of the product, which allows the customer to check the product’s details. For the white background, you can use paper, vinyl, muslin or canvas.
You can take white background images of the product if you:
- Have an e-commerce store.
- Trade on Amazon, eBay, Etsy, etc.
7. Ghost Mannequin Technique
Ghost mannequin images are great for clothing photography. You can only see that someone is wearing clothing, but you cannot see the wearer. You can create this type of photographs using photo editing software.
8. Lifestyle Photography
You can use this type of photography to show your product as part of a live scene or inaction. Simply put, the images illustrate how the user will use the product in real life.
Lifestyle photography is used for premium catalogues and advertising for both offline and online media. You can use this type of photography for:
- Real demo of clothing product.
- Fashion magazine ads.
- Launching a collection of products.
9. Product grouping photography
Well, this type of photography allows a buyer to compare and contrast one item with many of its competitors. It is also a great way to demonstrate options to the buyer. Some industries spend thousands of extra fees to take their products’ group photo.
10. Hanging objects
Photographers use various techniques when taking product images; one of them is hanging. They use it to give a product a 3D effect. You can use this type of photography to take pictures of:
- Unusual shaped objects like jewellery pieces.
- Accessories that need extra depth and dimension.
- Hanged designed clothes.
Wrapping up
It is crucial to take good, clean and practical product photographs for your brand or your clients business brand. Good product images lead to conversions by persuading buyers to buy your product. To take every product’s photo efficiently, you need to understand and choose each product’s right strategy.
Want to know more about product photography? Try Our Beginner Photography Course.
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Product photography refers to the product images that are for sale. Read the blog to know about the 10 different types of product photography and increase product sale.
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